Vol. (2020): Advanced public relations studies

View Vol. (2020): Advanced public relations studies

July 2020
Eds.: Teresa Ruão & Ana Belén Fernández-Souto

Published: 2020-07-30

Full Issue

Introductory Note

Advanced public relations: enhancing a reflexive and educational approach

Teresa Ruão, Ana Belén Fernández-Souto

9-15
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- PDF (Português)

Thematic Articles

The importance of personal branding as an element of public relations: an international experience

Julinda Molares-Cardoso, Carmen López de Aguileta, Beatriz Legerén Lago

19-35
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Comparative analysis of corporate communication management between companies and institutions: the Galician case

Carmen Costa-Sánchez, José Miguel Túñez-López, María Isabel Míguez-González

37-51
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Communication and crisis management in Galician companies: study of its evolution in the last two years

Ana Belén Fernández-Souto, Montse Vázquez-Gestal, Iván Puentes-Rivera

53-68
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When the sender is the message: the communication of Marcelo Rebelo de Sousa about the 2017 fires

Bianca Persici Toniolo, Gisela Gonçalves

69-88
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The role of public relations professionals in corporate social responsability: some notes from the Portuguese reality

Mafalda Eiró-Gomes, Ana Raposo

89-107
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Spanish lobbies listed in the European transparency register

Ana Almansa-Martínez, Elizabet Castillero-Ostio

109-126
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Public relations and campaigns about road safety and drug use: efficacy assessment of campaigns in audiovisual media

María Pilar Paricio Esteban, María Puchalt López, Sandra Femenia Almerich

127-150
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Communication at the superior conservatories of music in Andalusia

Rosario Haro-Almansa, Guillermo van Zummeren-Moreno

151-173
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Public relations strategies in social media: analysis of campaigns for social change in the education sector in Spain and Portugal

Emilia Smolak Lozano, Sara Balonas, Teresa Ruão

175-196
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The communication role: the use of social networking sites in primary health care

Andreia Garcia, Mafalda Eiró-Gomes

197-217
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Tourist promotion on Twitter

Verónica Altamirano-Benítez, José Miguel Túñez-López, María Fabiana Altamirano-Benítez

219-244
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Public relations in growth hacking strategies in digital communication: the case studies of Wallapop, Westwing and Fotocasa

Patricia Coll-Rubio, Josep Lluís Micó

245-257
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