Public service media and public communication: concept, context and experiences

Fernando Oliveira Paulino, Liziane Guazina, Madalena Oliveira

Resumo


Unlike the commercial sector because, among other aspects, it does not have a profitable objective, the public sector of communication has been defined according to a principle of universality and of equal access of citizens to media products. Notwithstanding this basic ground, which is more or less common to the public service broadcasting systems from most origins, the denomination of public service broadcasting – consistent with a European tradition – is not an unequivocal correlate of the concept of public communication – more in tune with an American, at least South-American, tradition. Focused on the experiences of Portugal and Brazil, this paper develops a comparative approach that aims to understand the political, social, and cultural framework of the public media activity in these two countries. Based on an analysis of legal documents that support the development of this activity, the paper is meant to discuss the sector in the broader context of Portuguese and Brazilian communication policies. On the other hand, while not ignoring the aspects – such as funding and independence issues – that have made public service broadcasting and public communication a field of permanent debate, this article also aims to identify and discuss the challenges faced by concessionary companies.

Palavras-chave


Public service; policies on communication; public communication; RTP; EBC

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DOI: http://dx.doi.org/10.17231/comsoc.30(2016).2486

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.:: LASICS ::.
Centro de Estudos de Comunicação e Sociedade (CECS)
Universidade do Minho, campus de Gualtar
4710-057 Braga - Portugal

Revista Comunicação e Sociedade
ISSN 2183-3575 (online)
ISSN 1645-2089 (print)
Prefixo DOI: 10.17231