Imagens de mulher: representações do envelhecimento feminino nos media brasileiros

Abstract

This text is part of a more extensive project I am currently working on entitled “Representation of the others: How the Media looks at diversity” which intends to investigate, through analysis of different media productions, contents related to various minority groups (ethnic, gender, age, culture etc.) and their articulation between identity construction and subjectivity. The concern on representation assumes that the discourses about aging reflect on the construction of self image, identity and possible hierarchical social relations. So, in this paper, the focus is on the representation of women aging in Brazilian media, especially on the TV series ‘Cinquentinha’ and its continuation ‘Lara com Z’. How are women portrayed? Analyzing media discourses may reveal a little more about this universe and make evident the necessity of constructing different ways of representation in order to modify and disrupt hierarchies, stereotypes and prejudices.