Participação efetiva com recurso a narrativas negociadas

Anna Zaluczkowska

doi:10.17231/comsoc.36(2019).2351

Autores

Anna Zaluczkowska The Northern Film School, Universidade Leeds Beckett, Reino Unido https://orcid.org/0000-0003-3862-4460

DOI:

https://doi.org/10.17231/comsoc.36(2019).2351

Palavras-chave:

narrativas, participação, storytelling, transmédia interativos, websérie

Resumo

Este artigo analisa o projeto “Red Branch Heroes”, um protótipo interativo e transmédia, lançado na Irlanda do Norte. Este projeto de investigação ação analisa as técnicas de escrita que podem ser utilizadas para promover uma participação eficaz. O artigo sugere uma forma de participação que reconhece os equilíbrios de poder que existem entre o autor e as audiências em narrativas digitais. Defende uma série de técnicas que promovem uma maior partilha desse poder, para que essas posições de poder sejam desafiadas. Mas também defende o papel do autor como o de um condutor ou orquestrador, papel este que é definido por um processo de negociação. Tal processo resulta numa “narrativa negociada”.

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