Language and meanings of human subjectivity in urban culture narratives: analyzing stickers used on cars

Felipe Gustsack; Sandra Maria de Castro Rocha

doi:10.17231/comsoc.28(2015).2276

Authors

Felipe Gustsack University of Santa Cruz do Sul, Brazil
Sandra Maria de Castro Rocha University of Santa Cruz do Sul, Brazil

DOI:

https://doi.org/10.17231/comsoc.28(2015).2276

Keywords:

Language, urban culture, narrative, family

Abstract

Based on conceptions about language, urban technologies and narratives consummated within everyday life interactions, we problematize the cultural practice of narration in the urban context. We present the analysis of the data gathered during a research developed in the city of Santa Maria, Brazil, involving the collection and analysis of images and conversations with car drivers, as well as readers of car stickers, popularly known as “happy family” stickers. Among other findings, we observed that “happy family” stickers, strategically applied on the bumpers of cars, instigate several enlightening meaning processes of individual and collective forms of self and hetero identitarian narrative in the urban context.

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Author Biographies

Felipe Gustsack, University of Santa Cruz do Sul, Brazil

Graduated in Literary Arts (Portuguese and English) from the Federal University of Santa Catarina (1988), has a Masters Degree in Education awarded by the Federal University of Rio Grande do Sul (1998) and holds a PhD in Education, awarded by the Federal University of Rio Grande do Sul (2003). He is a Professor at the Post-graduate Program of Education of the University of Santa Cruz do Sul (PPGEdu) and teaches at the Master of Education of this institution.

Sandra Maria de Castro Rocha, University of Santa Cruz do Sul, Brazil

Graduated in Literary Arts (Portuguese and English) from the College of Philosophy, Sciences and Literary Arts Imaculada Conceição (1986) and holds a post-graduate degree in Literary Arts awarded by the Federal University of Mato Grosso do Sul (1988). She also holds a post-graduation degree in Educational Computing (2000) awarded by the Federal University of Rio Grande do Sul and a Masters Degree in Education, awarded by the University of Santa Cruz do Sul (2011). She teaches at the Educational Technology Centre of Santa Maria City (NTEM), working on the following topics: media, educational psychology, Internet, mathematics education and web quest. She is a Collaborating Professor at the Pallottine Centre for Aging Studies (NUPEN) at the College of Palotina in Santa Maria (FAPAS/RS, Brazil).