Tecnologia do Desassossego: O Jornalismo Humano Deve Sentir-se Ameaçado Pela Inteligência Artificial?

João Canavilhas

doi:10.17231/comsoc.47(2025).6100

Authors

João Canavilhas Departamento de Comunicação, Filosofia e Política, Faculdade de Artes e Letras, Universidade da Beira Interior, Covilhã, Portugal https://orcid.org/0000-0002-2394-5264

DOI:

https://doi.org/10.17231/comsoc.47(2025).6100

Keywords:

journalism, artificial intelligence, ethics, authority

Abstract

Going through an unprecedented crisis, journalism is in turmoil because artificial intelligence, a tool of the present, could, in the future, become a threat to human employment due to its generative nature. The possibility of having algorithms produce journalistic information has become appealing to companies, so the menace to journalists’ jobs is real. But can algorithms replace humans in a profession as specific as journalism? Is there a reason for such disquiet? This paper takes a theoretical approach to four fundamental aspects of the profession: the relationship with information sources, the role of creativity in narratives, the relevance of journalistic authority, and the ethical principles on which journalism is based. In the field of information gathering and processing, the efficiency and speed of algorithms in data processing are surpassed by the possibility of obtaining unknown information thanks to human qualities such as trust and empathy. In the field of production, human creativity and originality remain factors that differentiate professionals from the repetitive approaches of artificial intelligence. Finally, the fact that it is a socially recognised professional activity, operating in an environment guided by ethical and deontological rules, gives human journalists an advantage over this technology.

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Author Biography

João Canavilhas, Departamento de Comunicação, Filosofia e Política, Faculdade de Artes e Letras, Universidade da Beira Interior, Covilhã, Portugal

João Canavilhas holds a PhD in Communication, Culture and Education from the University of Salamanca (Spain), a DEA (Diploma of Advanced Studies) in Audiovisual Communication and Advertising from the same institution and a degree in Social Communication from the University of Beira Interior (Covilhã/Portugal). He is a professor at the University of Beira Interior, a researcher at the LabCom – Communication research unit, and a consultant/evaluator for projects in Portugal, Spain, and Brazil, as well as for some European Commission programmes. His research focuses on various aspects of the relationship between communication and emerging technologies, particularly in the fields of journalism and politics.

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