“O Mesmo Rigor, o Mesmo Pluralismo”: Análise da “Parceria Transatlântica” Entre os Jornais Público e Folha de S. Paulo

Thaís Braga

doi:10.17231/volesp(2025).5431

Authors

Thaís Braga Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal https://orcid.org/0000-0002-2505-7367

DOI:

https://doi.org/10.17231/volesp(2025).5431

Keywords:

critical discourse analysis, Brazil, democracy, meta-journalism, Portugal

Abstract

This paper is based on the premise that, through journalistic discourse, socially shared meanings and symbolic power disputes can be recognised. It aims to identify and understand how normative commitment manifests within Portuguese-Brazilian journalistic discourse. The normative perspective is examined here, as its traditional association with democracy in the United States does not necessarily apply to all societies. For this analysis, a broader case study was conducted, focusing on the editorial published jointly by Público (Portugal) and Folha de S. Paulo (Brazil) on July 9, 2020. Under the theoretical-methodological framework of discourse studies, critical discourse analysis was applied. The results indicate that Portuguese-Brazilian journalistic discourse spans five key axes: digital information, the idealisation of journalism as an advocate of democracy, migration issues, the Portuguese language, and European objectives. Broadly, Público and Folha de S. Paulo are collaborating to strengthen their position in the journalistic field. However, despite their aspiration for an alliance between Portugal and Brazil, the political and institutional particularities of each country undermine this ideal. The case also highlights strategies adopted by traditionally printed newspapers to reaffirm their journalistic credibility, particularly in the face of digital media and misinformation.

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Author Biography

Thaís Braga, Centro de Estudos de Comunicação e Sociedade, Instituto de Ciências Sociais, Universidade do Minho, Braga, Portugal

Thaís Braga holds a PhD in Communication Sciences. She is a journalist at the Universidade Federal do Pará and a collaborating researcher at the Communication and Society Research Centre. She is also a member of the research groups Hermenêutica e Comunicação — HERMENECOM, Narrativas Contemporâneas na Amazônia Paraense — NARRAMAZÔNIA, and Mídia e Violência: Percepções e Representações na Amazônia ( Brazilian National Council for Scientific and Technological Development).

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