Mediatization of society – Consequences for organizational communication

Autores

  • Juliana Raupp Freie Universität Berlin, Institut für Publizistik- und Kommunikationswissenschaft

DOI:

https://doi.org/10.17231/comsoc.8(2005).1191

Palavras-chave:

Organizational communication, mass media, mediatization, symbolic interactionism, public sphere

Resumo

Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed.

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Publicado

2005-12-20

Como Citar

Raupp, J. (2005). Mediatization of society – Consequences for organizational communication. Comunicação E Sociedade, 8, 201-208. https://doi.org/10.17231/comsoc.8(2005).1191

Edição

Secção

Comunicação estratégica nas organizações