Mediatization of society – Consequences for organizational communication
DOI:
https://doi.org/10.17231/comsoc.8(2005).1191Palavras-chave:
Organizational communication, mass media, mediatization, symbolic interactionism, public sphereResumo
Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed.Downloads
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Publicado
2005-12-20
Como Citar
Raupp, J. (2005). Mediatization of society – Consequences for organizational communication. Comunicação E Sociedade, 8, 201–208. https://doi.org/10.17231/comsoc.8(2005).1191
Edição
Secção
Comunicação estratégica nas organizações
Licença
Direitos de Autor (c) 2012 Comunicação e Sociedade

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