Participação efetiva com recurso a narrativas negociadas

Autores

DOI:

https://doi.org/10.17231/comsoc.36(2019).2351

Palavras-chave:

narrativas, participação, storytelling, transmédia interativos, websérie

Resumo

Este artigo analisa o projeto “Red Branch Heroes”, um protótipo interativo e transmédia, lançado na Irlanda do Norte. Este projeto de investigação ação analisa as técnicas de escrita que podem ser utilizadas para promover uma participação eficaz. O artigo sugere uma forma de participação que reconhece os equilíbrios de poder que existem entre o autor e as audiências em narrativas digitais. Defende uma série de técnicas que promovem uma maior partilha desse poder, para que essas posições de poder sejam desafiadas. Mas também defende o papel do autor como o de um condutor ou orquestrador, papel este que é definido por um processo de negociação. Tal processo resulta numa “narrativa negociada”.

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Publicado

2019-12-20

Como Citar

Zaluczkowska, A. (2019). Participação efetiva com recurso a narrativas negociadas. Comunicação E Sociedade, 36, 183-206. https://doi.org/10.17231/comsoc.36(2019).2351

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