The economics of public service television and the citizenship rhetoric

  • Helena Sousa Centro de Estudos de Comunicação e Sociedade, Universidade do Minho, Braga
  • Manuel Pinto Centro de Estudos de Comunicação e Sociedade, Universidade do Minho, Braga
Palavras-chave: Public service, television, economy, civil society, citizenship

Resumo

Facing strong competition and financial hardship, Public Service Broadcasting (PSB) operators are redefining their role and re-inventing new futures. The Portuguese PSB, Radiotelevisão Portuguesa (RTP) is no exception and important changes have recently been introduced in the traditional ‘public service’ model. The centre-right government – in office since 2002 with a qualified majority – perceived the restructuring of RTP as a major political goal and, in an unprecedented move, it has decided to hand out one RTP’s generalist channel to ‘civil society’. This article looks at this political decision and its financial and economic implications. It argues that as far as rhetoric went, citizens had the centre-stage in this new ‘participatory model’ but it is economics rather than citizenry that is at the very heart of this strategy.

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Biografia do Autor

Helena Sousa, Centro de Estudos de Comunicação e Sociedade, Universidade do Minho, Braga
CECS
Publicado
2012-12-20
Como Citar
Sousa, H., & Pinto, M. (2012). The economics of public service television and the citizenship rhetoric. Comunicação E Sociedade, 7, 95-109. https://doi.org/10.17231/comsoc.7(2005).1211
Secção
Portugal e Galiza: A comunicação e os media à luz da economia política

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