Investigação Sobre Diplomacia Pública na Public Relations Review (2000–2024): Uma Revisão Sistemática de 25 Anos

Authors

  • Álvaro Elgueta-Ruiz Escola de Negócios e Governação, Universidade de Cabo Verde, Praia, Cabo Verde https://orcid.org/0000-0002-6099-7143
  • Carmen Lucía Domínguez Águila Departamento Currículum e Instrucción, Facultad de Educación, Universidad de Concepción, Concepción, Chile
  • Daniela Bento Almeida Escola de Negócios e Governação, Universidade de Cabo Verde, Praia, Cabo Verde https://orcid.org/0009-0005-7353-8789

DOI:

https://doi.org/10.17231/comsoc.50(2026).6976

Keywords:

public diplomacy, systematic review, content analysis, Public Relations Review, international public relations

Abstract

Over the past two decades, public diplomacy (PD) has consolidated its position as a strategic field of communication and a central instrument of countries’ foreign policy, drawing increasing attention in international public relations scholarship. However, despite the growing body of literature and academic interest in these areas, systematic approaches to PD research remain limited. To address this gap, the present study examines the state of research in this field through qualitative and quantitative content analysis of all articles on PD published in Public Relations Review between 2000 and 2024 (n = 52), out of 1,991 articles published during this period. This analysis identifies the main authors and their affiliated universities, the networks they form, their objectives, research questions, hypotheses, the methodologies employed, the types of studies conducted, and the theories, findings, and conclusions presented, among other relevant aspects. Finally, the study discusses the theoretical and practical implications of PD research for the broader field of public relations and related areas.

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Author Biographies

  • Álvaro Elgueta-Ruiz, Escola de Negócios e Governação, Universidade de Cabo Verde, Praia, Cabo Verde

    Álvaro Elgueta-Ruiz has a PhD in Public Communication (University of Navarra, Spain), a master’s in Education (University of Concepción, Chile) and a bachelor’s in History and Geography (University of Concepción, Chile) and Journalism (Catholic University of the Most Holy Concepción, Chile). He is an active member of the International Communication Association, the World Association for Public Opinion Research, the Chilean Communication Research Association, and the Metropolitan Branch of the Journalists Association of Chile. He is currently a professor and researcher at the University of Cape Verde within the School of Business and Governance.

  • Carmen Lucía Domínguez Águila, Departamento Currículum e Instrucción, Facultad de Educación, Universidad de Concepción, Concepción, Chile

    Carmen Lucía Domínguez Águila has a PhD in Communication (University of Navarra, Spain). She is a full professor and researcher in the Faculty of Education, University of Concepción, Concepción, Chile. Her work focuses on teacher training and educational research, with a special emphasis on the impact of technology and media on childhood. Her academic research has addressed key topics for early childhood and primary education, such as: (a) technology use in preschoolers, investigating the relationship between preschool children and video games, analysing parental mediation and educators’ perspectives on classroom integration; (b) teacher training, publishing studies on the implications of using hypertext in the training of future teachers; and (c) content analysis, exploring how cartoons influence the cognition of preschool-aged children.

  • Daniela Bento Almeida, Escola de Negócios e Governação, Universidade de Cabo Verde, Praia, Cabo Verde

    Daniela Bento Almeida has a bachelor’s degree in Public Relations and Executive Secretariat from the School of Business and Governance at the University of Cape Verde. She currently works at Ecobank, the Pan-African Bank.

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Published

2026-10-15

Issue

Vol. 50 (2026): Communication and Conflicts

Section

Thematic Articles

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Copyright (c) 2026 Álvaro Elgueta-Ruiz, Carmen Lucía Domínguez Águila, Daniela Bento Almeida

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How to Cite

Elgueta-Ruiz, Á., Domínguez Águila, C. L., & Bento Almeida, D. (2026). Investigação Sobre Diplomacia Pública na Public Relations Review (2000–2024): Uma Revisão Sistemática de 25 Anos. Comunicação E Sociedade, 50, e026019. https://doi.org/10.17231/comsoc.50(2026).6976

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