Public relations and communication management in Europe: challenges and opportunities

Autores

  • Betteke van Ruler University of Amsterdam
  • Dejan Verčič Faculty of Social Sciences, University of Ljubljana

DOI:

https://doi.org/10.17231/comsoc.8(2005).1189

Palavras-chave:

Communication management, professionalism, public relations, Europe

Resumo

In most European countries, public relations is a flourishing industry, sometimes with a history of a least a century, and all over Europe young people like to become educated in the field. Nevertheless, little is known about crucial aspects of public relations in Europe and so far there is even lesser debate and knowledge exchange on these aspects. The research projects we have conducted so far show that public relations is a multi-dimensional concept. These different dimensions show that public relations is not just a professional function of managers and technicians. The question we want to raise in this article is what typifies European public relations in practice, education and research and what could be a unifying concept to develop practice, education and research.

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Publicado

2005-12-20

Como Citar

van Ruler, B., & Verčič, D. (2005). Public relations and communication management in Europe: challenges and opportunities. Comunicação E Sociedade, 8, 179-191. https://doi.org/10.17231/comsoc.8(2005).1189

Edição

Secção

Comunicação estratégica nas organizações