TY - JOUR AU - Serra, J. Paulo PY - 2014/06/30 Y2 - 2024/03/29 TI - Beyond propaganda and the Internet: the ethics of journalism JF - Comunicação e Sociedade JA - revistacomsoc VL - 25 IS - 0 SE - Da publicidade à propaganda DO - 10.17231/comsoc.25(2014).1876 UR - https://revistacomsoc.pt/index.php/revistacomsoc/article/view/886 SP - 301-310 AB - <p>According to Herman and Chomsky’s “propaganda model”, the information conveyed by&nbsp;the news media is largely determined, both with regard to the agenda-setting and the framing of&nbsp;the news, by the “persuasion industries”. Unlike those media, the Internet offers, at least for now,&nbsp;the possibility that different, alternative voices of citizens and civic and non-governmental organizations&nbsp;are freely heard. At the same time, the Internet challenges the monopoly of traditional&nbsp;news media to offer relevant, credible information. This possibility of citizens and organizations&nbsp;to use Internet to oppose to propaganda is, probably, one of the causes of the current crisis of&nbsp;journalism. The survival of journalism to this crisis lies not in forgetting its ethics but rather in the&nbsp;systematic and consistent reaffirmation of that ethics. Thus, ethics reveals itself as a necessary&nbsp;condition, even if not a sufficient one, to the pragmatic success of journalism.</p> ER -