@article{Pinto_2011, title={Discourse and manipulation – the miscegenation of genres in written press}, volume={19}, url={https://revistacomsoc.pt/index.php/revistacomsoc/article/view/1598}, DOI={10.17231/comsoc.19(2011).909}, abstractNote={This paper focuses on the appearance of certain instances of “intermediategenres” in written press derived from the miscegenation of press editorials and advertisements.It analyses the case of a specific advertisement and health editorial printed inVIP – a Portuguese social magazine – in April 2010. It appeals to a theoretical frameworkfrom Discourse Analysis in order to prove the miscegenation of genres betweenthe two chosen texts. Four aspects are developed: the context and co-text of the analyzeddiscourses; the genres involved; the language and paralanguage used; the pragmaticvalues activated – locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from advertisementsand other types of discourse, especially in media discourses, are a sign of thecolonization that advertising carries on other discourses financially dependent on it.}, journal={Comunicação e Sociedade}, author={Pinto, Alexandra Guedes}, year={2011}, month={Jun.}, pages={247–260} }