Political Public Relations: origins, challenges and applications

Gisela Gonçalves

Resumo


When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec- tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.

Palavras-chave


Political public relations; relationship management; symmetrical communication; dialogue

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DOI: http://dx.doi.org/10.17231/comsoc.26(2014).2028

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.:: LASICS ::.
Centro de Estudos de Comunicação e Sociedade (CECS)
Universidade do Minho, campus de Gualtar
4710-057 Braga - Portugal

Revista Comunicação e Sociedade
ISSN 2183-3575 (online)
ISSN 1645-2089 (print)
Prefixo DOI: 10.17231